Sr. Executive – Digital Marketing || Lenskart

1 - 4 Years
Delhi NCR, Faridabad

Job Description

  • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists
  • Provide creative copy suggestions and graphical ad templates
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
  • Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Apply appropriate analysis and optimisation techniques to aggressively scale paid media campaigns on Facebook and Instagram
  • Run both prospecting and retargeting campaigns that successfully push potential customers down the purchase funnel
  • Construct top targeting segments based on campaign goals through fan demographic data, Facebook insights, Affinity markets, 1st Party Data (Custom Audiences, etc.) and other available data
  • Use data from Facebook as well as our internal multi-touch attribution tools to expand, evolve, and optimise paid social media campaigns
  • Run multivariate tests in order to determine highest performing creative and target markets to increase campaign performance
  • Provide conversion-focused ad creative direction and occasionally write ad copy based on past data learnings.
  • Ensure proper tracking, attribution, and consistency across diverse programs and channels
  • Reporting: analyse data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
  • Staying current with best practices, strategies, legislation and industry standards related to social media marketing, analytical & eCommerce tactics

Required Candidate profile

  • 1-4 years experience in digital marketing
  • E-commerce experience is preferred with exposure of working on mobile application
  • Ability to take decisive action based on professional, practical analysis of situations

Salary: INR 4,00,000 - 5,50,000 PA.

Industry:Internet / Ecommerce

Functional Area:Other

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

Doctorate:Doctorate Not Required

Company Profile

LENSKART SOLUTIONS PRIVATE LIMITED

Lenskart is India's fastest growing optical business. The company was co-founded in 2010 by Peyush Bansal, Amit Chaudhary & Sumeet Kapahi to provide Vision to India. 1/3rd of India's population today needs vision correction and only 25% of those in need wear specs. Lenskart was founded in 2010 with a vision to solve this problem of eye wear and be the Numero Uno eyewear provider in India. With technology integration into the eyewear vertical, and keeping a deep focus on consumer happiness, Lenskart has grown more than 100% Year on Year in the last 2 years to be among the top 3 Optical Retail businesses of India today.
With a 3500 + people team and revenues of slightly over INR 700 Cr, the company is continuing to grow 20% MOM and changing the landscape of Indian eyewear with its very unique services and products such as:
* Buying specs online with "Virtual Try On".
* Home Eye Checkup service in 6 cities with over 500+ eye checkups every day at consumer's houses.
* 450+ Click & Mortar Stores pan India (including tier 2 and 3 cities) as centers for people to get their eyes checked and book orders online as well as get their post-sale adjustments done.
* Network of Affiliate Doctors who place orders for their consumers online on the Lenskart platform.
Majority of Lenskart eye-frames and prescription lenses are designed in-house and come to consumer directly from manufacturing to retail. Post a spectacle order is received, each frame is individually fitted with the respective prescription in company's own in-house state-of-the-art (first in India) manufacturing facility, before it is dispatched. By owning the process end to end, company not only provides 1 year warranty on all products sold but also a significant 50% price benefit over any other optical chain in India.
Lenskart raised its first round of funding of 22 Cr INR from IDG Ventures India (IDGVI) in 2011, when company was selling 30 specs a day online. In 2013, when company was selling nearly 200 specs online per day, Ronnie Screwvala led Unilazer Ventures, along with IDG again, invested around INR 53 crores in the company. Today Lenskart is making nearly 2000 specs a day shipped pan India and has so far shipped over 10 Lac specs across the country. Company has recently raised Private equity investment from TPG Growth of 22 million USD to fulfill its vision to be India's Number One eyewear provider by 2016.
View Contact Details+

Recruiter Name:Rohit Puri

Contact Company:LENSKART SOLUTIONS PRIVATE LIMITED