Visual Merchandiser || Lenskart (field VM)

2 - 7 Years

Job Description

1. Responsible for the execution of the visual merchandising (VM) direction in all Lenskart stores.
2. Implement visually exciting installations in all Lenskart stores in line with corporate VM direction.
3. Handle the delivery of VM materials for new stores, events, and other projects related to visual merchandising.

1. Customer Satisfaction
2. Execution of visual merchandising directives to promote new collections and stories
3. Process Management
4. Opening of new stores, and compliance to visual merchandising reports and vendor relations
5. Direction of vendors and contractors for effective execution of VM themes for show windows, signs, and graphics in line with brand identity and seasonal product inputs for new and existing stores
6. Submission of job completion reports for all vendor work for new stores, events, and other projects related to VM
7. Twice-a-year stock count report of all display assets inside the stores
8. Maintenance of merchandise presentations and in-store sign and graphics per VM guides and directives

People Operations
1. Merchandise presentation training of retail team
2. Execution of weekly floor sets with photographic reports of all display executions


1. Execution and maintenance of merchandise presentations, signs, and visuals as per VM guides and directives

Customer focus
Results orientation
Attention to detail
Microsoft Office
Communication skills
Collaboration and team work

Required Candidate profile

1. 2 -7 years experience in visual merchandising/store operations
Preferably from fashion/apparel brands.

2. Candidate must be comfortable travelling to different stores within the region for store operations.

Salary: INR 4,00,000 - 5,00,000 PA.

Industry:Internet / Ecommerce

Functional Area:Fashion Designing, Merchandising

Role Category:Designer



Desired Candidate Profile

Please refer to the Job description above

Company Profile


Lenskart is India's fastest growing optical business. The company was co-founded in 2010 by Peyush Bansal, Amit Chaudhary & Sumeet Kapahi to provide Vision to India. 1/3rd of India's population today needs vision correction and only 25% of those in need wear specs. Lenskart was founded in 2010 with a vision to solve this problem of eye wear and be the Numero Uno eyewear provider in India. With technology integration into the eyewear vertical, and keeping a deep focus on consumer happiness, Lenskart has grown more than 100% Year on Year in the last 2 years to be among the top 3 Optical Retail businesses of India today.
With a 3500 + people team and revenues of slightly over INR 700 Cr, the company is continuing to grow 20% MOM and changing the landscape of Indian eyewear with its very unique services and products such as:
* Buying specs online with "Virtual Try On".
* Home Eye Checkup service in 6 cities with over 500+ eye checkups every day at consumer's houses.
* 450+ Click & Mortar Stores pan India (including tier 2 and 3 cities) as centers for people to get their eyes checked and book orders online as well as get their post-sale adjustments done.
* Network of Affiliate Doctors who place orders for their consumers online on the Lenskart platform.
Majority of Lenskart eye-frames and prescription lenses are designed in-house and come to consumer directly from manufacturing to retail. Post a spectacle order is received, each frame is individually fitted with the respective prescription in company's own in-house state-of-the-art (first in India) manufacturing facility, before it is dispatched. By owning the process end to end, company not only provides 1 year warranty on all products sold but also a significant 50% price benefit over any other optical chain in India.
Lenskart raised its first round of funding of 22 Cr INR from IDG Ventures India (IDGVI) in 2011, when company was selling 30 specs a day online. In 2013, when company was selling nearly 200 specs online per day, Ronnie Screwvala led Unilazer Ventures, along with IDG again, invested around INR 53 crores in the company. Today Lenskart is making nearly 2000 specs a day shipped pan India and has so far shipped over 10 Lac specs across the country. Company has recently raised Private equity investment from TPG Growth of 22 million USD to fulfill its vision to be India's Number One eyewear provider by 2016.
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Recruiter Name:Jayanti Sachdeva